Analytics: more than you bargained for
Stumbled upon this great article today about the role of analytics in business and it got me thinking about the ways we use them to make all facets of business more successful. According to Chris...
View ArticleMegatrends for Sales Organizations: Customer Behaviors are Shifting
Hugo Sarrazin, Senior Partner, and Lareina Yee, Partner, at McKinsey broke down the major trends for sales organizations today and beyond and the major story was that customer behaviors are shifting...
View ArticleThe Major Flaws of Customer Journey Mapping
Customer journey mapping is a popular exercise that many marketing executives consider an essential tool for understanding customer buying behavior. In the era of the “enlightened customer” how...
View ArticleDavid vs. Goliath: Compete Like A Dollar Store
Walmart is a retail Goliath. The company operates: 11,000 stores in 27 countries, E-commerce websites in 10 countries, 630 U.S. Sam’s Club warehouse stores, And grocery stores through 3,267...
View ArticleOur Customers are in Control: 5 Factors for Success
Until recently, the most significant developments in customer service have been those envisioned and implemented by organizations—e.g., 800 numbers, routing systems, web-based services, multimedia...
View ArticleThe Rise of the Millennial Consumer
Millennials (those born between 1980 and 1995) are the fastest growing consumer group and in 2013, they accounted for 60% of the population. They’re responsible for $1.6 trillion in consumer spending...
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Asking the Right Questions is Your Smartest Investment
The success of any organization—whether private corporation or philanthropic foundation—begins with a clear understanding of customers and their needs. If you want to make an impact in your...
View ArticlePsychographic Segmentation – What Is It and Why You Need To Use It
No two people are created equal, and no two customers are identical. Market segmentation is a must for any company that wants to maximize its reach. Even within a specific niche, segmenting enables you...
View ArticleProactive Customer Experience: A High-Profit Strategy [webinar]
With so much customer data and powerful technology at our fingertips, we have the opportunity to delight and dazzle customers like never before. But obsessing over the client experience isn’t just an...
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Marketing Strategies: Driving Demand and Connecting With Today’s Buyer...
Are you failing to make a real connection with customers? Are you dragging down your sales team by delivering low-quality leads? In a recent B2B study, ANNUITAS found that only 2.8% of organizations...
View ArticleMonetization Strategies For The Internet of Things [webinar archive]
Learn how “The Internet of Things” and the tidal wave of customer data can positively impact your service, grow revenue and increase profit potential. Tom Dibble, President and CEO of Aria: Highlights...
View ArticleReputation and Revenue Roundtable: Live on YouTube [webinar]
An Ivy League professor, a leading hotelier and a reputation management executive walk into a bar… Cornell’s Bill Carroll, citizenM’s Michael Levie and ReviewPro’s RJ Friedlander join forces onOctober...
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Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
There was more content created online in the last two years then was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a...
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It’s Not About You: Why Hotel Marketing Needs to Change [webinar]
Is your marketing all about you? About how beautiful your rooms are, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your...
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Applying Business Intelligence in Demand Generation [webinar]
More than 50% of B2B marketers cannot accurately measure the ROI of their marketing efforts. In order to accurately measure the impact of their demand-generation programs, marketers must take a more...
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Dynamic Content Personalization: Hoteliers’ Powerful New Tool to Maximizing...
Traditionally, hotel and resort websites have served the same content to all site visitors regardless of their preferences, demographics, past booking behavior, or even geographic location. Today,...
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Mastering the Hotel Marketing Ecosystem at the Property Level [webinar]
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking...
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Account-Based Marketing & the Future of B2B Demand Gen
Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B sales right now. While ABM as a business strategy has been around for quite some time, emerging technologies and new...
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Finally! How To Close the Sales-Marketing Gap With Social Media [webinarchive]
UPDATE: It was a great session > Watch it here. User-generated and brand-generated content on social media are great for bringing value to the customer relationship, but ultimately you’ll want to...
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